I have been a front-seat observer of the digital evolution in marketing and communications. My career in digital marketing has opened my eyes to how technology has changed the way we communicate with ...

Your packaging might be the most important form of marketing you have because it is the only form of marketing that 100% of your customers will see. Your packaging is how your brand is represented on ...

Historically, marketing functions were siloed. Brand thinking lived with creative or advertising agencies and client marketing teams. Media planning and buying sat with media agencies. PR handled ...

Effective communication is at the heart of every successful organization, but the strategies used can vary significantly depending on business size, type, and goals. Whether you're running a small ...

The mergers and acquisitions (M&A) process brings with it a great deal of complexity, with brand strategy often neglected until after the deals are done and dust has settled. The fact is: Brand ...

According to a Brand Finance report, Covid-19 may cost 100 most valuable Indian firms a staggering $25 Bn in terms of brand value. These are trying times. As people go into all-out protection mode, a ...

Inbound tourism serves as a critical indicator of the international competitiveness of a country or a region's tourism industry. It is also a symbol of leading global tourism destinations, and a ...

The undergraduate degree in strategic communication at CMDI is designed for students interested in advertising, public relations and media design. Through a design-thinking process grounded in ...