Source: Be Distinctive, Everywhere is based on the survey of 523 brands and over 26,000 respondents. The report quoted the Forrester Global Marketing Forecast stating that 4.7 billion USD will be ...

This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight Although there is no doubt that brands, IP and intangible assets are valuable, ...

Despite big research agencies insisting that what matters are long-running and distinctive brand assets, the tide is turning against classic advertising campaigns. TOP OF THE CHARTS: Only 15% of brand ...

These days, intangible assets—like brand reputation, organizational culture, intellectual property and human capital—drive growth and differentiation more than physical assets. A 2020 report by Ocean ...

Google Ads officially completed the rollout of brand guidelines for all Performance Max (PMax) campaigns created via the UI, with API support coming soon. The big change. Until now, brand assets like ...