EAST LONGMEADOW — For many women, finding a well-fitting bra or swimsuit can be challenging, at best. For decades, Gazebo, the bra and swimsuit fitting store, has worked to make the experience easier.

Wacoal, an intimates brand, on Tuesday launched its mybraFit app, which uses AI technology to assess customers' bra sizes and recommend Wacoal bras based on their needs. The company also released ...

Some shoppers swore off bras during quarantine, but Miryha Fantegrossi, vice president of merchandising and design at intimates brand Wacoal, says the lingerie staple isn’t over yet. “I don't find ...

Finding the perfect bra remains one of the most challenging aspects of personal shopping, with studies indicating that approximately 80% of individuals wear incorrectly sized undergarments. This guide ...

CRESTVIEW HILLS, Ky. (WKRC) - A special event at Dillard's in the Crestview Hills Town Center is offering a unique opportunity to support breast cancer education while ensuring a proper bra fit. The ...

If your cups runneth over, your straps dig into your shoulders or you feel like you’re wearing a mini straitjacket, you’re likely wearing an ill-fitting bra — a problem most women know all too well.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Finding the best bras for small busts can be more involved than you’d think. While some may opt for the ...

We asked styling pros and professional fitters for their top tips Written By Written by Leigh-Ann Jackson is a contributor to Buy Side and lifestyle expert specializing in fashion, beauty and ...