Rafe Needleman reviews mobile apps and products for fun, and picks startups apart when he gets bored. He has evaluated thousands of new companies, most of which have since gone out of business. For ...

Bitly, the popular link management platform, was in a little bit of a rut in 2013. Though they were doing well, link shortening was fast becoming an impacted space, and just shortening links wasn’t ...

Bitly began in 2008 by solving a simple problem for consumers: Links were too long for Twitter’s 140-character limit. So it shortened them. As far as technical solutions go, building a link shortener ...