In today’s culture wars, it seems even denim isn’t safe. What started as a light-hearted marketing campaign by American Eagle featuring actress Sydney Sweeney has spiraled into a national controversy.

Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate American Eagle Outfitters Inc. posted third-quarter results that ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. American Eagle's "Sydney Sweeney Has Great Jeans" campaign, ...

American Eagle Outfitters has made a bold, divisive bet on its “sultry” Sydney Sweeney ads — but only after its commitment to the “body positivity” movement started to falter, experts told The Post. A ...