Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

Close your eyes and imagine walking into a store that feels more like a personal, interactive showroom. You don't have to guess whether the couch will fit your tiny apartment or whether that lipstick ...

Last November, e-commerce giant Amazon launched its Virtual Holiday Shop - a VR-augmented online shop using immersive 3D technology to offer an enhanced shopping experience. Customers could navigate ...

Amazon is making it easier to “try before you buy” — virtually, at least. The tech giant on Thursday launched a new try-on feature within its iOS app that uses augmented reality to show shoppers how ...

April 28 (Reuters) - Snap Inc (SNAP.N), opens new tab will roll out new features to make it easier for brands to create augmented reality shopping experiences on its Snapchat app as well as a flying ...

Navigating the world of online beauty shopping is no easy task; finding the perfect shade or the right product can often feel like searching for a needle in a haystack. Recognizing the need for a more ...

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, ...

Further extending AR capabilities, Amazon partnered with Hexa, the 3D visualization company, on Tuesday to let sellers create 3D images, immersive 360 visualizations, virtual try-ons and augmented ...

Parlem Telecom has revealed details of a trial of advanced retail in Barcelona, made possible through 5G together with the internet of things and edge computing. It said this opens up the possibility ...

Autumn is an associate editorial director and a contributor to BizTech Magazine. She covers trends and tech in retail, energy & utilities, financial services and nonprofit sectors. Experiential retail ...

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