Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...

Google released a new help page detailing Asset testing for retailers, a specialized experiment type for Performance Max campaigns that lets you measure the effectiveness of your creative assets. What ...

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to ...

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional creative assets. Google released a new help page detailing Asset testing for ...