Rubicon Project is beta testing header bidding for mobile apps with its FastLane product. In early test results with 20 publishers, FastLane is producing CPM increases of up to 300%, according to ...
RTBlog asked Matt Gillis, SVP of publisher platforms, AOL, to look into his crystal ball. Gillis sees header bidding functionality seguing to mobile in-app advertising, more adoption of header bidding ...
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