Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...
Buddy Media has acquired London-based Brighter Option, a maker of social ad management software. Terms of the deal were not released. The acquisition will enable Buddy Media to “combine social ...
Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...
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What is channel management?

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how ...
Ad Manager is designed to help advertisers sell and display ads, and if any ad inventory goes unsold, Google is happy to fill it with its own through AdSense. Stephen Shankland worked at CNET from ...