Inside L’Oréal’s creator marketing shift: how creative effectiveness data from Google and Sundogs drove a 55% increase in ...

For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Rodney Archer asks U.S. Rep. Chuck Fleischmann to support a digital privacy standard that protects advertisers as well as ...

This article breaks down the rise of realistic fashion marketing and how lifestyle fashion imagery is transforming modern ads ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech ...

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

Advertising involves paying for space in publications or airtime, then using that opportunity to deliver a message directly to consumers. Public relations covers a wide range of tactics, usually ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the ...

Quarterly earnings results are a good time to check in on a company’s progress, especially compared to its peers in the same ...

There’s a lot of talk about AI and how it is going to affect the future of advertising. I find the debates strangely ...

The NAD also took issue with how T-Mobile advertised its T-Sat service. Claims such as “No matter where you are, you will ...