There are some classic pairings where each half makes the other better: peanut butter and jelly, bread and butter, cookies ...

Mobile app marketing costs and download volumes for the top 200 apps in Apple’s App Store saw year-on-year increases in March, according to app engagement company Fiksu. Fiksu’s cost per loyal user ...

Citing what it brands as 'App Store inertia' partically caused by a seasonal summertime slump, mobile marketing app firm Fiksu claims daily downloads on Apple's platform still hit a 2012 high in May.

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

Discover how App Store Optimization companies can enhance your app marketing strategy and improve search rankings in app stores.

As the application market continues to grow, marketers are increasingly looking to rank well in smaller subcategories as a way to stand out in app stores. New ad formats such as video and a focus on ...